the COFIPE Reforms and the need to ensure that mobilize young voters to the polls on Election Day require candidates to seek new ways to approach this election segment.
The proper way to enter this niche market are BTL communications, Web-Based and one by one.
• Currently some candidates and candidates from various political parties have developed marketing strategies elections, which include among others, the use of telephone contact as a tool of communication and propaganda.
• Parties look to 2009, new "forms" of campaigning and closer to the electorate.
And the inevitable question:
... THIS IS GOOD OR BAD? (OR TELL ANY POLITICAL 70's) just the opposite?
This has several aspects and it is proper to analyze it from different angles.
Advantages:
The candidate has through the different options and channels that direct marketing has a marketing mix that rivals or even exceeds that of traditional marketing.
is much cheaper than using traditional media.
is totally measurable and controllable.
can "attack" in a "surgical" types of people or to vote not only niche markets.
The cost-benefit ratio is unbeatable.
Disadvantages:
The direct marketing alone will not usually be a sufficient tool to win an election.
not do a proper marketing mix can make any effort to be totally unsuccessful.
There are many charlatans who claim to be expert in Direct Marketing.
My recommendation: Get closer to the Mexican Association of Direct Marketing ..
And that's what we're seeing in Mexico today?
The truth is that until today have not seen any campaign advantage 100% of the marketing mix of direct marketing , some think to do internet marketing is to upload videos to YouTube that discredit the opponent, that is not direct marketing, those are filthy, especially when they do so devious and cowardly not to sign or name of the person who rises.
What we're seeing in Mexico today are not active campaigns and intelligent call center, e-mail, internet; What we are seeing is "the same cat but tumbled"
What we see are politicians who still believe they have the absolute truth, banners, blankets and trash a lot of propaganda photographs of types and gals with fake smiles, stilted and "photoshopped" to very ugly look "handsome" , slogans and jingles absurd, beaten current and especially little creativity.
What we are seeing is that all this crap election only generates dissatisfaction and distrust of voters, and the worst part is that the rise internet as it and that believe they are doing a campaign comparable to that of Barack Obama ... JAJAJAJAJA!!
Ladies and gentlemen, welcome to the only Mexican electoral marketing circus where there are more players than spectators, welcome to the circus people and loudspeakers where the trapeze artists, lion tamers and orders are clowns, and more sad where people do not buy tickets ....
