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iclic Politing, the new concept in Political Marketing

Politing What is?
"Politing is a term used to refer to the Political Marketing. Although there are discrepancies about the real possibilities of moving conventional marketing techniques political market or not, the answer should be positive. While the marketing used in the political market would be more comparable with that used in the provision of services, with products used in consumer products. Yet always be adapted to the special sensitivities and specificities of the political world.

One of the objectives sought by the Politing Is at least balance the participation policy (which is written with "M" capitalized) has on the traditional political Marketing. And it is not match by match, by the simple act of giving a balance, but because they are missing the immense opportunities it can bring the policy of this relationship, which has caused, among other things, to reduce, shorten remain incomplete and action areas sheltered by the traditional political Marketing. Because
indisputable fact is that the marketing generously provided, but also very fast and tenaciously invaded and point topped the new-and therefore very subscriber-field Political Marketing, completely ignoring, unfortunately, the much older-and therefore, better-founded policy field, which is rather broad and has the real possibility of enriching Politing . Suffice to say that in our language policy Castilian word has three different meanings.

The first corresponds to the English politics with which designates the political competition between parties and through strategies developed by professional politicians. Activity is directed to the research, conquest, exercise and maintenance of power or, as some call it, is "the art of possible "or better, to" make possible the desirable "and words of Easton," is the "authoritative allocation of values" in society. "

The second meaning refers to the English word policy (police in plural) meaningful guideline to achieve pre-set goals or courses of action deliberately adopted and pursued, to achieve certain goals.

The third is the word polity which enhance the necessary structures, rules, principles and rules that help the two previous operating concepts.

This means that the Politing blanket-not just the area that has tried very partially cover Political Marketing Traditional-but also, that included within the "Marketing Public Policy", as the political agenda of all Candidate must propose and marketing, is a compendium of Public Policy intentions (policies) that if elected, should become reality by tangible facts. It also covers the determination of rules and structures, suited to the needs.

Thus from the very beginning of the political campaign, are present the policies, and the polity, both proposals that the candidate presents and communicates to his electorate in order to know them, the support and the vote (and hopefully, not thrown in the trash ...) and Momas implicit in them, that should it become reality. Enter

and then Public Policy joined the Politing field, a fact that is becoming more representative, because as we said Professor Muller increasingly politics (in the sense of Politics ) is policy-making (in the sense of policies). That is, increasingly vote for the works and programs and policies proposed a candidate, rather than its shape or its political party. There is then the desired conceptual unity on the term policy, which causes, among other things, they are known, practice and disseminate the means of politics, relegating and easily forgetting their purpose, their structures and rules.

For example, issues such as voter behavior (but not consumer) the affiliate relationship management, power and accomplishment, situation analysis , location, capacity, resources, convening power of political actors, economic and social, the rich field power, groups of power, influence, and pressure reference, social interaction, political and electoral, lobbying techniques, negotiation, political foresight, strategic alliances and political leadership, the most effective ways to start a public policy and close the gap between the formulation and implementation (which we are implementing) the definition and specification of policies, objectives, goals, strategies and tactics, management of the agenda and to describe the structure for political campaigning, with rules , laws, standards and other related models cos the specific political and electoral process ....

is because the failure to include the basics of the policy within the Politing , is as dangerous as the candidate who claimed that to preserve her figure only sushi meal consumed: the pork, the chile, and his chicha chilaquiles ... "

LITERAL TEXT BOOK VOL 1 THE AUTHOR POLITING SALZ CARLOS VARGAS FOR SALE IN SANBORNS.

Accessed: Merca2.0 and politing . blogspot.com http://www.politing.com.mx/

Technorati Tags: Politing , Electoral Marketing, Direct Marketing , Policy,

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This is the cover of the Earth Flies

The European Space Agency has just released the global land cover map for 2009, which is publicly available on the website GlobCover. This work is the sharpest global map of vegetation cover available, created in the space of a year.

The map has been produced with 12 months of data Resolution Imaging Spectrometer aboard Media European satellite Envisat, with a resolution of 300 eters.

ESA and Catholic University of Leuven uitlizando created the map software developed by Brockmann Consult the Franco-German firm, recogiod data from 1 January to 31 December 2009. GlobCover 2009 was generated during the year following the acquisition of data.

The map legend is based on the use of the United Nations agency Food and Agriculture (FAO).

Some 8,000 people have downloaded the previous version, GlobCover 2005. These maps are useful for studying the effects of climate change, biodiversity conservation and natural resource management.

Via Europapress

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The Big Cats

Big cats distinguish wild big cats children.

One definition of big cat includes only the four cat species in the genus Panthera: the lion (Panthera leo), tiger (Panthera tigris), leopard (Panthera pardus) and jaguars (Panthera onca .) The members of this genus are the only ones able to roar, and this is considered as a feature of the big cats.

A broader definition also includes the cheetah (Acinonyx jubatus), leopard (Uncia uncia), the clouded leopard (Neofelis nebulosa) and puma (Puma concolor).

Three of the four big cats are members of the genus Panthera. The cougar is the fourth largest cat, although it exceeds the leopard in size. Some medium-sized cats like the Eurasian lynx may weigh 25 kg , but are not considered big cats.

Despite the vast differences in size, different species of cats are remarkably similar in structure and behavior. All cats are efficient carnivorous predators.

Their range includes America, Africa, Asia and Europe. only Australia and Antarctica have no indigenous species cat or cats. (Wikipedia)

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the formidable reach Asian hornet Spain

The dreaded Asian hornet ('Vespa velutina'), which attacks the bee and is capable of decimating hives, has already crossed the Bidasoa. Beekeepers have spotted the first copies of 'Vespa velutina' this summer in Irun, Hondarribia and Oiartzun.

This bug has already been detected for the first time in Europe in the French region of Aquitaine. Suspect came through the port of Bordeaux, in a container. And today has expanded to 32 departments, "at breakneck speed," the veterinarian said yesterday the association of beekeepers, Egoitz Galartza.Se unclear which is the 'Vespa velutina' because few copies were sent entomology section Neiker.

has a length of 30 mm and queens may be even higher. His size is three times higher than the European bee.

"It will be impossible to eradicate from our midst. The question is whether we will be able to adapt, acclimatised to drier environments, those in the south of Guipúzcoa, "said the vet.

I cut the head

Its main food is the bee. Cuts his head and then devours it. In late autumn, when the bees are removed, dares to enter the hive. Four wasps would be able in a couple of weeks to kill an entire hive.

How can you control the invasive insect? According to the vet Galartza, you can use generic traps syrups or beer, which also end up with other insects, or collect every nest is sighted.

invaders Copies may be colonies of up to 1,500 individuals.

Felix Ibargutxi / Zaldibi A - Via ABC

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Six valuable tips for handwriting experts

Inquiring about books I have in my library, I came across a page that corresponds to the work of Professor Oscar Venturini, "Calligraphic graphology expertise." In this work, are inserted at the end of the a few tips that I find very useful in defending our reports calligraphy in the Courts of Justice. They are:

SIX VALUABLE TIPS

(A handwriting experts honest)

Tips to the experts who have to testify before the courts:

1 .- Speak loudly and clearly

There is nothing worse than an expert who mumbles, speaking low and nervously.

2 .- Ask if you do not understand what prompted

Be humble, ask if you have not understood a question.

3 .- Think before answering

Note that an honest expert who seeks and defends the truth should not fear anything.

4 .- Defend the questions

A good expert will fight to not be discredited by stating clearly and sincerely their views and opinions. The evasive vagueness, the "do not remember ..." seen notable trials, discredits the Perito and invalidate his opinion.

5 .- Be on guard until the end

Do not trust, do not let your guard do not relax until after the trial and the judge says: "Having regard to statement" .

6 .- Try to control at all times

jump Do not let your temper. When anger seizes a weight disappears. A trial should never be personal. When the lawyer rebukes offends you-what is usually current-to detract from and undermine its report, ask the judge to let him say. If authorized fight back quietly, without heat, while making clear its view.

In short, for an expert when of truth.

- The expert advisor to the judge is free from pressures of the parties.

- Take it studied the case in minute detail. This is particularly important because it often takes some time between the delivery of our report and the hearing.

- often with sufficient "ratify" in his report.

- But when required to know the subject, we thank you.

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discovered a lizard can clone himself

The species is part of traditional menus of the restaurants in the Mekong Delta region in southern Vietnam, but until recently had gone totally unnoticed by the science. When researchers came up with the lizard in the water tank of a food store, not only discovered a new species, but also were impressed by his formidable capacity: females can reproduce "clone" themselves, without having sex . The research is published in the journal Zootaxa It specializes.

Several specimens of this lizard, called Leiolepis ngovantrii, were discovered by a member of the Vietnamese Academy of Science and Technology in a restaurant in the province of Ba Ria-Vung Tau. The scientist noted that all copies were identical, and sent pictures to a herpetologist La Sierra University in Riverside (California), L. Lee Grismer. The investigator classified the lizard within the genus Leiolepis, but in this group males and females have different coloration, and realized that the animals appeared only photograph of a color.

All were females.

Excited with his discovery, Grismer contacted the restaurant owner to keep alive his creatures and went to Vietnam in search. When he arrived, the man had sold the lizards, but the scientist managed to locate in other establishments. Aided by citizens of the area, found 70 specimens, some of them lived in freedom. Again, all were females.

The birth of a virgin

Grismer believed that the species may be a hybrid between two species of lizards that are developed in different habitats. This animal is able to reproduce by cloning, without the need for a male a process known as parthenogenesis, whereby the egg becomes an embryo without being fertilized. Parthenogenesis also occurs in some other species of lizards and, occasionally, fish and other invertebrates. It has also been artificially induced in mice and other species.

Some researchers believe that this species, which inhabits the coastal dunes and scrub, is more prone to extinction because of reduced genetic variation from one generation to the next.

Via ABC

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Aliens Aliens

It took a lot to write, but the truth is I had a lot to do. Well here I leave the aliens. To vote is a poll to the right of this text. I have not made everyone who has to make it more fair. So you know, vote and be sincere.

Amphibious omnivorous Springer
Species: Aquamorsus
Planet: Sealand
System: Tali Werden
Respiration: O2
Height: 1m Weight: 50kg
Description: walrus tusks, dinosaur crest, feet and hands of amphibian, reptilian eyes and scales.
History: He was a land, but got into a ship carrying garbage to Sealand and there mixed with a kind of fish. The bottom of the sea was full of garbage. However, fish love this planet. As he fails to adapt to the culinary tastes of fish. One day he decided to find those responsible for pollution, after a long search for his planet, he found, and all the species attacked the garbage disposal station and got his world was beautiful and livable.

Boar insectivorous glider

Species: Your Quatino
Source: Asteroid 7295
Planet: Omicron Tersa 3

System : Domore
Breathing: Co2
Height: 1'2m Weight: 46kg
Description: skeletal, fast, hard horns, bat wings, a nose and eyes of sapphire.

History: The Quatino lived on the asteroid 7295 Domore system. Gradually evolved, to build a small civilization eating bacteria in their asteroid, but the food became scarce, so they started a war of all against all. While they all killed each other, one of their star system investigated, and found life on a planet, if he could move them all there would have food to spare and would end the war. He informed the other, but took him for mad, when he did not believe him, he invented a large spacecraft able to move the asteroid, built it, but he made a grave error. To pull the asteroid into the planet, their ship was crushed between the two stars, causing death. Everyone realized what he did for the species, since then, Omicron, was remembered as the hero of all Quatino.

herbivorous gastropod mollusk
Species: Limacus Horribilus
Source: Alpha 353
Greenhouse Planet: 3 Carasnail

System: Conch
Respiration: O2

Height: 2'5m Weight: 500Kg
Description: disgusting, slimy, smelly and as peaceful as stupid.

History: Limacus Horribilus The product is the free development of the original species of land snail in the optimum conditions for Carasnail 3. Following the controversial incident Greenhouse station Alpha 353, the original specimens found in the abundance of oxygen Carasnail March 1 oversized development opportunity in a completely natural fit for them. When the rescue squad came to Carasnail 3 was found with the terrible shock of seeing a slug of colossal dimensions. Because a la ausencia de datos sobre las causas del accidente de la estación Invernadero 353 Alpha, algunos historiadores han apuntado la posibilidad de que el Limacus Horribilus se desarrollase en la propia estación y que condujeran la nave hasta la colisión con Carasnail 3. Pero cualquier biólogo que se haya acercado a uno de estos animales sabe que es imposible que estos estúpidos moluscos condujeran nada hacia ninguna parte.

Boa carnívora de sangre fría
Especie: Lómbrico Gigante
Planeta: Inversus 77

System: Vulcan Ring
Breathing: Ethyl Gas

Length: 8m Weight: 750kg
Description: feet large, with wings fly, two heads and reptilian eyes insect.

History: Stonius was a planet whose life was devastated by terrestrial biological high temperatures. Disappeared on the entire surface ice melting into the oceans, which also lost much of marine species. The waters are deep into the continent, in which life is reduced to the few creatures that managed to live among interstices of the rocks, the only vestige of the known world, which now dominated the landscape of fire and raging volcanoes. These interstitial beings survived for a very long time until they could adapt to the new atmosphere. The need to expand led them to the seas surrounding the continents stone. There was a fierce struggle between the dominant species of rocks and water, a war without weapons, a battle that lasted millenniums of predation and eventually extinguished much of the weaker species of both. The strongest were adapting their anatomy to the bloody melee fighting. Unknown piety in this world was to kill and die. Land hot rocky and icy seas were relentless war scenarios. Amid this turmoil and destruction was a single species to disappear like so many others, a peculiar people, strong in the land and sea, but with a new feature among the people of this chaotic and cruel world, little beings were aggressive and even sympathetic with the other weaker species. Survived long used the strategy of isolation and avoiding confrontations and massacres which were capable. They were exceptional people who endured the high temperatures in the vicinity of active volcanoes. The remaining inhabitants of the planet are known as "the cowards of fire." During those years of isolation the nature of these peculiar beings was providing them with extraordinary members coming to have wings to fly across the stage on fire in which they live. This new configuration of their anatomy was crucial to the peaceful survival, may conquer the air and be free on Inversus 77, name given to Stonius airspace. These princes were called cowardice Lombricus Giants, a species whose genetic cunning saved it from extinction and the perennial cycle of war, becoming the hegemonic species perpetuate a non-belligerent existence among the few species that survived the wars of Stonius.

flying carnivores
Species: Adeshade
Planet: Petropia
System: Delta 43
Breathing: H20 Steam
Height: 1'7m Weight: 87
Description: Teeth pointed, bony limbs, bird wings, stone skin and long tail with spikes.
History: The species originated in the planet Petropia, there grew to galactic invaders that attacked their planet to extract raw materials kernel the planet. The planet was made of ruins, and that the invaders used a powerful technological weapons, toxic to them. Adeshade all died, except one, who had taken refuge in certain crops on the outskirts. He managed to kidnap an alien ship, and went with her to swear that one day take revenge.

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e-mail marketing (INTERESTING ARTICLE)

"surfing" the net I found an interesting article on email marketing and it seemed appropriate to share you transcribe as is without making any changes ..

This text is:

Alejandro Wald - alejandroarrobawaldweb.com.ar

Lecturer, trainer and author.

http://www.gestiopolis.com/Canales4/Wald/75.htm

"A simple introduction for newcomers to the field. Email marketing is, as the name implies, the use of email in marketing communications.

What kind of email?
In its broadest sense, the term covers any email you send to a customer or potential customer. In particular, the term is used to refer to:
1. Sending promotional emails to try to acquire new customers or to try to persuade existing customers to buy again
2. Sending emails designed to encourage customer loyalty and improve commercial relations
3. Placing your marketing messages or advertisements in emails sent by other people.
Let's see, Wald, an analogy ...
You may think that these three forms of email marketing is like the electronic equivalent of:
1. Direct mail
2. Sending a printed newsletter
3. The placement of advertisements in magazines and newspapers subscription
There are, however, one extremely important difference: the issue of the permit (see below)
Why is so popular email marketing?
Email marketing is so popular because:
- Sending email is much cheaper than most other forms of communication
- The email lets you deliver your message to the people (not as a website where people have to go find your message)
- Email marketing has proven very effective for those who use it correctly

The three main types of email marketing
return briefly to the three types of email marketing:
1 .
Direct Email Direct Email involves sending a promotional message in the form of an email. May be an announcement of an offer especially, for example.

As you may have a mailing list of customers or prospects to send your promotions, you too can build a list of email addresses of prospects and customers.
2. Email retention
Instead of promotional email designed only to encourage the recipient to do something (buy, subscribe, etc.), You could send emails retention.
This type of communication often takes the form known as a regular email newsletters.

A newsletter may include promotional or advertising messages, but its primary purpose is to produce a long-term impact in their relationship with their customers.

must provide value to their readers, which means more than just messages to sell.
must contain information, entertainment or other benefits to readers.
3. Advertising in emails to other people.
Instead of producing its own newsletter, you can find newsletters published by other people and pay them to advertise on the emails they send to their subscribers. In fact, there are many email newsletters that were created for that purpose: sell advertising space to others.
Because people are tired of receiving email marketing messages, are these quality publications which are likely exhibiting a greatest potential for the future.
Where is the problem?
All this sounds great. Imagine how much cheaper it is to send a message to thousands of email addresses, against the cost of sending out thousands of postal!
Unfortunately, it is not so simple. Adding to the complexity of design and send email messages to the right people, getting them to read and respond to your message, and measure and analyze the results, is the issue of permission.
What do you mean, Wald, with "permission?"

responsible email marketing is based on the idea of \u200b\u200bpermission. This is a complex issue and is the subject of intense debate in the marketing community.
Basically, you need permission from the owner of an email address before sending a commercial email.

If you do not have this permission, then the recipients of your email they can view your message as spam, ie unsolicited bulk commercial email.

YOU DO NOT SEND SPAM!

If you are accused of sending spam, you may find your email accounts closed, discharged place and reputation, the floor. In some parts of the world, you'll even be breaking the law.
Beyond these practical considerations, there is another strong argument successful business relationships based on long-term email marketing can only work if they are based on the permit.
The big question is, of course, which means permission, and that's the main reason for debate. It is important to remember that on this issue, not his point of view, even the majority view, that counts.

What counts is how they see the cuetión who receive their emails and how they see those who are responsible for managing infrastructure Internet. Permission
An example is when your customer buys something in your e-commerce site and also selects a box with the text "Please send me news about product updates via email."

Now you have "permission" to send that person product updates by email, provided you also gives you the opportunity to rescind permission at any time. Educate

is important to make clear that anyone who is considering using email marketing should be educated about the issues of permission and spam.
If you do not understand the importance of permission and the risks of ignoring it, then you could be going straight to a commercial disaster.
For starters, I suggest reading the book "Permission Marketing" by Seth Godin. "

IF YOU NEED INFORMATION OR CONTACT ME EMAIL MARKETING STRATEGY HEREBY

Technorati Tags: email, e-mail , marketing mix, marketing , telemarketing, direct , database, email , direct , Shipping , or , massive , spam

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A group of British Zoologists say they have discovered a new species of shrew

A long snout is the most notorious of the anatomy of a group of scientists recently discovered in Africa. According to zoologists in charge of the discovery spread, it could be, for its unique characteristics, a new species of elephant shrew.

A member of the Zoological Society of London was the first to spot the animal, whose primary habitat is the forests of the east coast of Africa, but was unable to classify. After this first sighting, the ZSL and a local institution cameras installed along the Kenyan coast and after a while managed to record images of the elusive animal.

the new discovery is confirmed, the number of species of giant shrew, a mammal that shares ancestry with elephants (so that English be called giant elephant shrew), could increase to 18.

missing confirmation

"They are very charismatic, with a past often misunderstood, monogamous and flexible snout," said Galen Rathbun of Academy of Sciences of California.

genetic analysis and eventually several scientific evidence to confirm whether the discovery is important enough to be talking about a new species.

Via 20 Minutes

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A woman is torn face and without a finger after a dog attack dangerous race

The attack of a dangerous dog breed in Terrassa (Barcelona) left Wednesday to a woman about 50 years in a coma, have confirmed to Europa Press police and the Servei d'Emergències Mèdiques (SEM). As he advanced on Friday the newspaper Avui, the incident occurred about 20.30 pm when the woman visited his friends in the street number 8 Aneto.

Because of the attack, the woman was with the whole face with heavy injuries and medical services had to amputate the finger to strip the woman, who was transferred to the Hospital of the Vall d'Hebron.

The Police have opened a criminal prosecution for grievous bodily harm, while she recovers and has already been transferred to the ward of hospital, medical sources added.

The dog grabbed the victim by the neck and face

Catalan Police explained that the dog, a rottweiler crossed with German shepherds, according to neighbors, had microchip and was vaccinated, but was transferred to a kennel waiting for the judge to decide on its future.

Speaking to Europa Press, the owner of the apartment, Angel Rodriguez, explained that they took care of the dog, owned by a friend who lives in a rented room in the house, and caring with his Yorkshire.

He said the dog grabbed the victim by the neck and face, and he could only trick with a piece of sandwich to leave the woman. Because of the attack, the woman was his face "made a map," he said, and medical services took her out of the building wrapped in a sheet, added Rosa, a resident of the area.

She said the dog was taken to the pound tied after unsuccessfully trying to sleep with darts.

Way 20 Minutes

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Intuition in writing

The topic of intuition is something that always has attracted the attention not only talking but graphology overall. It's something that when comes always raises debate. I have seen this in meetings, forums and more. and also in the courses I teach handwriting, when we speak of the intuitive level of the writing of a person.

Now, what exactly is intuition?. A definition I once read in a book, "Intuition effective" as She is Laura Day (I recommend, incidentally) and I really like is: "Intuition is knowing without knowing what is known" . Intuition is the act of the intellect that provides knowledge of things by their own perceptions, without reason. While deduction is to get a result, idea, concept or knowledge simply by associating with other ideas, linking objectively existing relations between them, is to obtain a trial sense, meaning or idea without there being any process of reflection or reasoning.

Sometimes, the term intuitive is often used synonymously of prophetic, subconscious or instinctive, three words that have different meanings and connotations. Even now, applying it to modern terms, one speaks of a computer screen with intuitive, to refer to the ease in handling a computer.

Returning to the aforementioned work, the author speaks of 4 processes involved in the process of intuition: 1; is a nonlinear process, 2; intuition obtained information through non-empirical means, 3; interpret information, and 4 , answers questions.

could go on talking about this fascinating (at least for me) subject. But I then enumerate the graphic guidelines for detecting when a write is intuitive, and therefore, when it is deductive, which is what touches me.

The main features of a writing intuitive would be:

- irregular Size: indicative of strong emotions, with ups and downs in their mood and internal changes, leading the person grasps things unconsciously, some reasoned or thoughtful. The subject shows empathy, is able to capture the other different attitudes and feelings, because he feels these oscillations.

- Writing grouped or detached: preferably the latter, although we can also find scripts grouped together but with constant cuts, and "i" dancing: that favors contact unconscious processes, where the stored information and experiences.

- The ridges tend to be irregular or uneven.

- On the slope, will vibrant, but can be wobbly: r eflejo undoubted emotion of the person.

- Fast speed-precipitated also encourage intuition, with a type of writing combined giving greater vividness and originality.

- pressure tends to be mild.

- Finally, the firma.rúbrica be made many times: ie, lifting the writing implement often

Intuitive Writing belonging to Boris Izaguirre

.

On the other hand, would deductive writing, whose characteristics are:

- Share to former type speed, quick, hasty, and combined with linked high and harmonic: giving a higher quality of deduction, it gives vivacity and originality to the process

- also also be ordered; we speak of mental organization.

- terms of size, in this case is uniform or regular : ie your emotions be controlled and will encourage a kind of rational thought and consistent and not influenced by emotions, changes or internal fluctuations.

- The type of cohesion will, in this case linked to or hyperlinks : ie the person spinning the ideas to reach a resolution, a consequence, a system of thought. Coming to a systematic and obsessive attachment to ideas if it is hyperlink.

- We will observation signals, preferably fine print : Since the observation favors the deduction for the collection of data is greater.

- Finally, your signature -section will be done once.

Scripture-deductive logic belonging to D. Miguel De Unamuno

goes without saying that those writings that contain aspects of both models perfectly combine both intuitive and deductive aspects.

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Destruction of African Fauna: Kenya seizes more than two tons of elephant tusks and rhinoceros horns

The Kenyan authorities have seized more than two tons of elephant tusks and horns Rhino hidden in a shipment of avocados would be exported to Malaysia.

"The burden, illegally declared fresh avocado was packed in 12 wooden boxes, which drew attention by way of packaging, weight and destination, "said the Kenya Wildlife Service (KWS) said in a statement.

The KWS is investigating the origin of the 317 tusks and five horns, though they believe that most were taken from animals killed by natural causes. The agency has expressed concern however is increasing illegal trade of animal products from Kenya to the Middle East and Asia. This year, shipments have been intercepted like in Thailand, Vietnam and Hong Kong.

Poaching is also increasing alarmingly. In 2009, without permission killed 204 elephants and 13 rhinos, compared with 94 and 5, respectively, a year earlier. Kenya's elephant population is 38,000 and it is estimated that each year between 200 and 300 die naturally.

Kenya has refused to abolish the nine-year ban on selling ivory agreed by Convention on International Trade in Endangered Species, against the request of some African countries with growing elephant populations. In 1989, poaching reduced the number of the elephants to 17,000 in eastern Africa.

Via The Country

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Found a new species of titi monkey in the Colombian Amazon

research expedition in the Amazon found a species of monkey previously unknown size of a cat. The animal belongs to the family of marmoset monkeys (Callicebus), of which about 20 known species. Was found in southern Colombia. It has gray and brown fur and a long tail, as reported by Conservation International.

Researchers cautioned about the danger of extinction which is, as habitat trees are being felled. It is estimated that only about 250 copies of the newly discovered monkey Caquetá.

monogamous

A healthy population should have several thousand copies. For animals, it is very difficult and sometimes impossible to flee to other areas and that this should go through the bush or climbing barbed wire fences.

Unlike other monkeys, marmosets live in a monogamous, the pair stays together throughout the life. They are often seen with their tails intertwined sitting on a branch. Females have one offspring per year.

For many years, it was possible to travel through the area in which these animals are the presence of rebel groups in the jungle. Just three years ago, researchers were able to reach the region with a student born in the place, Javier García. There, they found 13 groups of marmosets Caqueta. Every morning, to mark their territory with a loud shout and complex.

"The discovery is very interesting, because we had heard of this animal but could not confirm long when it was a new species, "said one of the leaders of the expedition, Thomas Defler.

The researchers, led by Defler and Marta Bueno of the National University of Colombia, called the new species, Callicebus caquetensis as Callicebus is the scientific name for the squirrel monkey and Caqueta is the Colombian department in which it was found. The animal was presented in the journal Primate Conservation '.

Via The World

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giant Mekong River, about to disappear

The catfish Mekong could become extinct if it is finally carried out the construction of a hydroelectric dam on the Mekong River, as recorded by the Worldwide Fund for Nature (WWF, for its acronym in English).

In its report 'River of Giants' warning of the threat of raising a dam on the river for the survival of four species of giant fish, including species of freshwater stingray that weighs up to 600 kilograms. This line ('Dasyatis laosensis') is the largest freshwater fish in the world. On the other hand, the Mekong giant catfish, which is on the verge of extinction, can grow to 3 meters long and weighs 350 kilos.

The dam would present a barrier insurmountable for these giant fish. "The Mekong catfish just would not be able to swim across the dam to spawn upriver," says Roger Mollot, WWF biologist in Laos. "This would lead to the collapse of the population of this flagship species."


Sayabouly Dam is the first to be built in the lower Mekong River Main. This will also increase the impact of climate change on agriculture and fishing in the area.

Via World

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industry where is it going to the contact center?

Historically, call centers born from the opportunity to provide immediate customer service by phone. At first it was mainly informative and it had a service ancillary to the core product offering. However, its use expanded considerably, mainly due to two factors:

• Strong competition, which became a luxury service in a normal channel and necessary contact with the customer. Strong
• particular customer demand, which increasingly has less leisure time and thus gives more value to your leisure.

This, combined with strong technological innovation, the sector presaged a bright future, which in reality still has not met the expectations that had been put into it. However, it should highlight the efforts being made by companies in the industry to correct and improve the shortcomings in the day to day are happening.

We are aware that the market for contact centers is one of the most dynamic and technologically advanced, but motivated by their unique characteristics must know how face many challenges facing its business, we are talking about the lack of training of crews, the high staff turnover, the complex relationship with the client and offshoring or outsourcing.

But the evolution continues, and the competitive market in which they move has taught users to demand value-added services and demand the way they want to engage with the company. This has forced traditional call centers into contact centers , integrating multiple channels of interaction with the company as telephone, e-mail , sms ... with the same simple and effective solution that provides call center and offering customers a single point of contact to meet your needs.

This fact has joined the consolidation of the Internet, and therefore of electronic commerce, has led to the emergence of virtual call centers, which allow Internet users, via a click, start a conversation face to face with the person who is in the call center. With this call center are overcome two obstacles: the fear of internet users who still exudes a purchase over the Internet and dehumanization, ie lack face, gestures and gaze.

For now, the virtual call center is being established slowly, but there is another formula that is rooted Voice over Internet Protocol (IP) which offers Internet, through a click, phone contact with the operator who will answer all your questions, thus saving phone.

With all these technological advances, the call center is no longer just a call manager in order to become a strategic element of CRM (Customer Relationship Management ) of companies, which, however, consider not knowing he is out all the benefits the system can provide.

If technology is important, it should be even more people, turned into the key and central to our efforts.

Therefore, priority should be given the satisfaction of customers from reducing costs and in this respect, the teams have a great responsibility to cover. Do not forget that the image of our company is at stake. A good example of what we know to American Express and Coca-Cola.

These companies have a customer-oriented culture throughout the organization, regardless of the task to perform, and that is transmitted to the user. His method follows exactly the RMG technical selling as the traditional contact-report, there has been a contact-report-report-meets-loyalty and prescribe.

Without proper application of this technique, contact companies and business customers will be given a tarnished image of the service and, therefore, instead of retaining customers, with the resulting prisoners have "no return" investment. Therefore encourage companies to not only focus its strategy on reducing costs to compete, but to invest in human teams to professionalise their management and be able to make cultural change who is suing the market, thus achieving the competitiveness that the client requests.

Technology and people are the two pillars that must support the present and future of the contact center into a strategic opportunity to demonstrate to the market content and differential efficiency over the competition.

measures and action plan to improve customer service

• Working to become a service center.
• Establish a customer service plan that has its origin in the direction of the company and involve all workers. Learn
• measure the quality of service of the company. Submit
• audits regularly.
• Perform a market survey on customer service in our industry. In this study must answer three questions:

- What services we are providing our customers?

- What service our customers want to have? (Both current and potential).

- What service gives our competition?

• staff dealing with customers should be aware of all products and services offered company. Moving from concept
• "call" to "contact."
• Examine the operation of the company bottlenecks and, where appropriate, take action to eliminate them.
• update and innovate in all manuals and processes for the customer. Organize
• open day for customers.
• Provide a contingency plan for emergency situations.
• know the particulars of the customers. Make a
• feedback regularly with verbatims contributed by users. Perform regular
• specific courses training of its personnel from customer service.
• Organize a system that can understand and use feedback provided by the client.
• Create an information channel between customers and various company departments.
• Ensure flexibility in the implementation of customer care system.
• qualitatively measure the economic result of the actions of the customer service department.
• And finally, we must not forget that systems of control and goal setting will help ensure the ongoing effectiveness of the customer service department.

The customer service in the XXI century

Designed to be one of the main pillars in the competitiveness of companies in the new millennium, we have considered operating below reflect a decalogue of what all contact center must be able to communicate internally:

• Phone, e-mail and sms are the most used by customers in its communications with companies.
• services customer demand exceeding a schedule of the company.
• is very important to handle calls from customers in the shortest possible time.
Customers value
• first immediate response from the company, regardless of future actions.
• The client has a growing tendency to assert their rights as consumers.
• Companies that increase their profitability are listening to complaints and feedback from their customers and try to resolve them.
• Customer satisfaction is in the hands of a single department but of the entire organization.
• Sensations perceived by customers to file a complaint are the most durable and which gives the image of the company.
• What really differentiates a company from its direct competitors is the quality of customer.
• Complaints are a source of information and customer loyalty, seize the opportunity.

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