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CRM What is it? how come? or serving?

Basically CRM is a strategy that allows companies to identify, attract and retain customers, as well as help increase their satisfaction and optimize the profitability of their businesses. We are therefore of CRM as a strategy, which involves not only have the right software that allows you to manage relationships with customers, but also implies a change in business processes and the involvement of all employees the same for this strategy to succeed.

CRM (the English acronym "Customer Relationship Management") refers to software used in the company to manage business relationships, loyalty and sales with customers, . In this way we can:

• Keep all customer information grouped for easy access and integrity. Make
• statistics and monitoring of sales goals.
• Create specific marketing campaigns for each client. Create and manage
• objectives and actions to be taken in the departments related to the client.
• Plan actions to be performed. Consult
• any information or contacts on the client with whom we have been involved or with which we wish to contact.

In the process of remodeling firms to adapt to customer needs, is when it detects the need to rethink the concepts "traditional" marketing and use the relationship marketing concepts:

1. Customer Focus: "the customer is king." This is the concept that tour the rest of the "philosophy" of relationship marketing. It is no longer in an economy in which the center was the product to move into a customer-centric economy.

2. Customer Intelligence: You need to have knowledge of the client to develop products / services tailored to their expectations. To convert data into knowledge used databases and rules.

3. Interactivity: The process of communication goes on a monologue (business to customer) to a dialogue (between the company and the customer). Furthermore, it is the customer who directs the dialogue and decide when it starts and when it ends.

4. Customer Loyalty: is much better and more profitable (about six times lower) customer loyalty to acquire new customers. Customer loyalty becomes very important and therefore the management of customer life cycle.

5. The axis of the communication is direct marketing focused on individual customers media rather than "mass" (TV, newspapers, etc..). Passed to develop campaigns based on profiles, special offers and targeted messages to certain types of customers, instead of using media with different messages.

6. Personalization: Every client wants and offers customized communications so great efforts are needed in intelligence and customer segmentation. Customizing the message, in substance and form, dramatically increases the effectiveness of communication activities.

7. Think of customers as an asset whose return is often the medium and long term and not always in the short-term income. The client makes a reference to develop targeted marketing strategies to capture their value over time.

really relationship marketing is something that has been doing for centuries. If not, think about the corner grocer. When you are buying always recognized, greets you by name and advised him (he makes custom offerings) based on their last consultations and shopping.

The challenge now is to get to know customers and act accordingly when instead of having 50 customers and has the shopkeeper, there are 1,000, 5,000, 50,000 or 500,000,000. This possibility is offered by technology. Until you have been CRM solutions and databases, was impossible to know and to customize messages to 50,000 customers.

The goals of relationship marketing and CRM solutions are:

- Increase sales both increased sales to existing customers by cross selling
- Maximize customer information
- Identify new business opportunities
- Improved customer service
- Streamlined processes and custom
- Better deals and cost reduction
- Identify potential customers generate more profit for the company
- customer loyalty, increasing rates
customer retention - Increasing the share of customer spending

In this context, it is important to note that the Internet, undoubtedly, was the technology that has had more impact on relationship marketing and CRM solutions. then develops Internet's contribution to relationship marketing:

1. - Important reduced interaction costs
2. - Bidirectional communication
3. - Increased effectiveness and efficiency of communication actions. Customer Intelligence
Public
highly segmented. Personalization and marketing
1 to 1
4. - Ability to communicate with any site from anywhere
5. - Improved customer service. Running 24 hours, 365 days
6. - Improved business processes

However, although the technology is the tool for the development of philosophy, can never be allowed a CRM project in her hands. It is very important to stress that success in such projects have to take into account the four pillars of an enterprise: strategy, people, processes and technology. These concepts are developed as follows: 1 .-

Strategy: Obviously, the implementation of CRM tools must be aligned with corporate strategy and in line of tactical and operational needs of the same. The correct process is that CRM is the answer to the requirements of the strategy in terms of relationships with customers and never to be implanted without being too consistent with it.

2 .- Persons: The implementation of the technology is not enough. In the end, the results will with proper use they make of it people. It has to manage change in the culture of the organization seeking the total customer focus by all members. In this field, the technology is completely secondary and elements such as culture, training and internal communication are key tools.

3 .- Processes: is necessary to redefine the processes to optimize customer relationships, achieving more efficient and effective processes. In the end, any technology implementation is in the business processes, making them more profitable and flexible. 4 .-

Technology: It is also important CRM solutions out there available to organizations of all sizes and sectors, although clearly the solution needed in each case is different depending on their needs and resources.

TODAY'S REFLECTION: "Before you embark on a CRM project is important to understand what business objectives are to be achieved. After this clear definition, it is time to address the technological solutions. In addition, it should be a pre-investment analysis and monitoring of the results of it. "

Technorati Tags: marketing , relational , crm, customer , interactivity , marketing, relational marketing , relationship marketing, strategy

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Platform Support Navarra World March for Peace: Personal Accessions to the project Navarre

Platform Support Navarra World March for Peace: personal commitment to the project Navarre

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There is no better marketing strategy to customer service and also entitled My bad experience with HP and TELMEX! Direct Marketing Strategies

Companies were great in their time no longer exist and some are just memories. Other promising far failed to meet expectations ....

The main objective of any company is last in time to profit, expansion and recognition. To achieve this we must employ many strategies and activities, highlighting the MARKETING AND SERVICE.

as a value added service

In marketing, a value added service is offered to sell a product. Its main objective is to provide a benefit or to satisfy a customer need for the acquisition of the product, which also helps to emphasize a business of their competence. Define
exact words is a service, can be complicated. To explain let's see some examples. Sample Services

based businesses franchises like Mc Donald's, Dominos Pizza, are good examples to follow in service quality. These invest lot of money and time on this, hence their success worldwide. Let us cite some examples of services:

• The company ensures that the customer order will be delivered in a maximum number of minutes after ordering.
• Self-service or home delivery.

The leader in the development of information systems may use other types of services, here are some examples:

• transmit knowledge. Explain to the customer that there are standards and why it is good to follow, or very well explain a bit about how and why we will make it so.
• Suggest ideas based on previous development experiences systems similar to yours. For example: sending an email system based on templates, giving you the option of having multiple formats for different types of notifications sent by email ..

Some tips for providing good service

• Service A good practice is to give customers a product secondary, preferably that is related to the main product. An example: in a hairdresser's main product is the haircut, hair paint, etc.. The added value could be selling dyes, rinses and other hair products. Warning: you must always ensure that the by-product does not supplant the main product, it would run directly to the mission and vision of the company.
• innovation and be constantly updated. While our product is maintained over time, we must offer some kind of innovation. For example: Coca-Cola Company has offered diverse and numerous designs for packaging.
• Sincerity, honesty and responsibility. The client's time is precious. Should not be promising, which can not be met.
• must be timely. The time spent in providing a service, not recovered.

The

service quality is an important factor in the success of a company, if provides good service and satisfied customers will like to consume the "right" to sell. A satisfied customer is the best marketing that a company can have. As important, a company must always invest the necessary resources (time, money, market research, etc..) To offer a quality service.

MY SHOPPING EXPERIENCE AN HP DESKTOP COMPUTER WITH TELMEX .... WOW?? NO !!!!!! GUAAACCSSSSS!

Although many people warned me I went with my crazy idea of \u200b\u200bbuying a personal computer in the STORE TELMEX, the experience of the site is pretty good .. I can not complain, even perfectly meet delivery times and others ...

The major problem came when the happy machine began to fail within a week of purchase, connect and install all the bells and whistles that like (which are not few!).

turns out that the little machine takes over 25 minutes to boot! and by God! systems studied marketing .. no! and the most moron knows that a new computer 2 gigs of RAM and corel duo processor does not have to take so much! I deleted all programs and tried again ... and Nanay!

Well, logic dictates that the first thing to do is yell at who I sold it not it, because I called our friends from telus have never been distinguished for its excellent service, and this was no exception ... Caught by the holy days that "Pontius Pilate" I attended the so and so sent me literally "fry asparagus" and washed his hands! Someone can believe it?? they had to call the call center of HP, the service is good, swinging to "more or MENILLE" because the person who answered me very polite but asked me to send the machine ..

Anyway even though my logic tells me that I had to fight like a dog in heat that I changed the little machine for a new computer and send it ... I decided to enter after 10 loooong days the team returned, and immediately plugged it ????? SURPRISE!! keeps crashing! this chili again called Telmex to meet the same sanitation process manually, ie not be held responsible for ANYTHING!, I called HP AGAIN ... lol! which they believe was the response?? "Send me back the computer!, We have no physical change policy!" BUT OF COURSE I WILL NOT DO!!

STRATEGY SO BAD MY EXPERIENCE WITH THESE TWO COMPANIES IS EASY AND LOGIC:

1 .- MONDAY WILL BE A FIRST TIME "threw his Pigs" A TELMEX TELMEX IN THE SHOP "NEAREST "

2 .- Never, Let it be clear ..

NEVER TO BUY A COMPUTER

HP OR COMPAQ

OR MAKE ANY RELATED

3 .- I will see YOU KNOW THIS TO MY KNOWN TOO ESPECIALLY INCLUDING THOSE WORKING WITH ANY OF THESE COMPANIES!

Technorati Tags: service, marketing , HP , Telmex , Dominos, McDonalds , marketing, business , mexico

TODAY'S REFLECTION "SO MUCH TO SPEND ON MARKETING AND ADVERTISING If we neglect the service???"

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Dyslexic children - Part 1

then I'll try to explain the concept of "dyslexia" and how it manifests especially in the writing of the child. The wording is a bit long, so include it in several parts.

Description of dyslexia:

dyslexia is called a specific disorder related to learning to read, and is not related to any intellectual or neurological deficit.

subsumed under this definition would be completely normal children, intelligent, even very smart, but that since the first months of the first education course, can not follow the normal learning of reading as do other children . His utterance is slow, hesitant, with deletions of parts of words or whole words. They also tend have a tendency to confuse some forms, such as "b" and " d". Both letters are similar but are located differently in space from the topographical point of view.

also produce confusion of sounds like "v" for "f", or "b" with "p". Often tend to reverse the words, so often pronounce "tar " instead of " tra", or Decero "with" give. "

As learning progresses, or schooling, treated to guess what they can not decipher, and as a result of a dyslexic reading can become a kind of novel with a lot of invented words.

As a result, because all the activity that takes place in the schooling process is focused on reading, lessons, homework, etc. .. its effects will be very negative.

happens that, sometimes, dyslexia itself may go completely unnoticed, though not its consequence on the spelling because the footprint of the duties written in the child.

Dyslexia and disortorgrafía van together hand in hand. This is normal because it is a disorder of written language. Therefore, it would be appropriate to talk about dyslexia-disortorgrafía .

even often happens that the dysorthography persists for a long time, even when the child has already won over time, overcome or compensate for the initial reading disorder. While dyslexia as a result always brings a disortrografía, otherwise not met, because a child may be disortográfico but for reasons other than dyslexia, such as educational deficiencies, inadequate care, instability, affective problems. etc. ..

However, in altering the spelling of dyslexic origin, we find the same problems in reading:

- Confusion of some graphs: d " for" b "" p " by " t ", etc. ..

- Confusion also sounds: "b" by "p", "d" with "t" instead of enemy endemigo, etc ...

- Investments: instead of "the" - "you" instead of "input" - "entarda", etc ...

- Errors in the division of words, and confusion between words that sound similar but have different meaning. Eg instead of "Birds of Paradise" - "to Lasave the iso."

Regarding the causes of dyslexia, we'll leave for later article.