e-Marketing, advantages and disadvantages ... or entitled, "everyone says they can do it .. but .. few know as "Why is Fundamental
Of all is well known issue of e-Marketing, in fact today is not understandable marketing strategy without a percentage of resources devoted to this specialty, the problem as all the new strategies is given to the chatter and the emergence of "n" number of companies and "consultants" who promise the sun, moon, stars and any number of unfounded and meaningless promises. So before you hire anyone is crucial to understand two things:
1 .- The company or consultant
with clear examples to demonstrate your experience, whether through letters of recommendation from clients, testimonials or references of projects very similar to he suggested, is very common that some will say they have worked for big business and is likely to have done but in 1999 organized an event at a supermarket, so do not be put off, get complete information including dates, work performed, and the promised result output of the project.
2 .- When someone tells you ONLY you need is an e-Marketing strategy to be successful (except for business or shop) does not create and discard the proposal immediately, Marketing the great thinkers of ancient and modern are agreeing on the importance of the "Marketing Mix".
We will discuss a bit more detail the advantages of e-marketing and try to analyze it is something that you should not expect the e-marketing ...
Internet offers companies a number of advantages when developing a marketing strategy. Greater reach and lower cost are some of them.
Electronic commerce is one of the most important aspects in the evolution they can experience the online businesses. Open to individuals and companies, a world of possibilities that will allow them to obtain the objects of everyday consumer without making any movement, with home delivery and probably an interesting price reduction. For merchants, the global reach means a negligible cost, opening up markets previously unthinkable and the possibility of an efficient management of its resources and inventories. One can imagine each PC or workstation becomes a virtual branch belonging to a chain of over 30 million establishments.
How is it possible to build a competitive and effective site? Obviously it is difficult to distinguish from the crowd. That's why having a website is only a first step towards success in the electronic marketplace. For So we need to consider some important issues to actually have a successful site.
The main objective of good e-marketing strategy is to reduce costs and increase the functionality of resources. To this end, the Internet has eliminated borders and distances, accelerated transactions to provide customers satisfaction. The first steps recommended when designing an e-marketing strategy for the creation of a website are:
must be taken that the name of the website or online store is very short and easy to remember. We must use all possible means of promotion, banners, newsletters, e-mail, press releases, publicity traditional media, search engines, link exchange, etc.
On the Internet, the formula used for promotion are the banners: These ads are usually placed in the most visited web pages to take users to the pages of an advertiser. They have a huge advantage: a simple mouse click will take you immediately to the advertiser's website where you can find information, prices, interact, make purchase orders or credit card.
One of the most important for success in trade mail is complete customer satisfaction. Sales are successful on the Internet only if it somehow manages to meet the needs of consumers in greater degree than conventional selling methods. Seen from a consumer perspective, online sales activities must provide consumers at least one of the following advantages:
lowest price. Since the price is a factor of major consumer motivations many companies are taking advantage of the virtual value chain to cut costs.
More variety. By expanding the options, will have an advantage in electronic commerce activities over competitors and conventional retailers.
Quality products. is of vital importance to the consumer as it can be a determining factor when making your purchase.
Time on the day and time set . It is important to the commitment made by the company, set the delivery time and that failure to adhere to it can break the bond that joins the company with the consumer and lose credibility with them.
Security payments online. security offered by the company to make a payment online is also a decisive factor the purchase of a product.
Offers. By bidding on the website or online store may have advantages over the competition because, as mentioned, price is an important factor for consumers.
More convenience. Highlight the convenience of online shopping. Although it is mentioned that is a bit more expensive than conventional, but the greater convenience, the more consumers will be willing to pay for services provided and above all the convenience of not leaving home.
speed navigation within the store. An added advantage is that the website is quick and easy access so that consumers do not despair to see that the site takes some time to load.
therefore must make its e-commerce strategy with a clear focus on the needs of its customers.
TOP 10 THINGS THAT e-Marketing will not do for your business ..
1. Be a substitute for the strategy:
A campaign on Facebook, a mail, a newsletter with promotions are not strategy. There is even the risk of being isolated efforts. The global strategy is one of the application is e-Marketing. I call this on Facebook, twitter, etc tools. Not all apply to all companies, the tools must be based on the estragegia not just to have them make tools.
2. It can not succeed if the heads of the organization do not support the project:
To be successful in the networks need to be more risky and understand the brand values \u200b\u200bcan be stretched a little more. However, the fear is that you can empower senior executives and by this means the company may miss the presence and exceed competitors to the left and right and increase their sales and customer interactions.
3. Can not be perceived as a short-term project:
The implementation strategy must be the medium and long term. Everything should be a process and must also take into account the ability of the company. For the project to succeed, must have substance.
4. Produce significant and measurable results fast:
As is public relations and advertising in the real world environment, so the e-Marketing: There are variables that are more qualitative than others. It is documented that the results will be better from the year. You have to know what will be done to determine the best way to measure it (he says a researcher.)
5. It can be handled simply by hiring a person to be glued to the computer:
Many still to be saved subcontracts that have to do to implement the strategy. It is a very specialized subject with many branches and that requires work that many people do not see (such as creating links and connections). It takes strategy, contacts, tools, programming and experience, aspects that are rarely found internally.
6. Provide a fast tool to counteract a bad or damaged brand reputation:
For a brand reputation is required substance and if the substance does not exist it will be noted from the outset.
7. It can be done without a budget:
Ehhmmm, no. The e-Marketing needs and budget is also likely to start requiring more budget real-life projects (such as advertising and public relations). Minimum necessary to generate increased customer knowledge and this is not done in another way rather than using market research and users. However, once it starts, the results are better. There is greater efficiency and economy in real life.
8. Guarantee sales:
not sell advertising, pre-sold. Two aspects very different. If you do not have a strategy and customer insight, hardly have a good brand reputation, interaction with customers and sales. Sales are going to find a medium and long term.
9. May be by someone who knows nothing design:
Ehmmm, no. Neither.
think you need people who can develop strategy and at the same time, knows what he's talking in terms of network and e-Marketing.
10. Replace public relations: never
will. In fact, I believe that e-Marketing is a public relations arm of the company. Is making contact with your target market, with customers and work to establish a brand conversation, make it more flexible and interactive.
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