Politing What is?
"Politing is a term used to refer to the Political Marketing. Although there are discrepancies about the real possibilities of moving conventional marketing techniques political market or not, the answer should be positive. While the marketing used in the political market would be more comparable with that used in the provision of services, with products used in consumer products. Yet always be adapted to the special sensitivities and specificities of the political world.
One of the objectives sought by the Politing Is at least balance the participation policy (which is written with "M" capitalized) has on the traditional political Marketing. And it is not match by match, by the simple act of giving a balance, but because they are missing the immense opportunities it can bring the policy of this relationship, which has caused, among other things, to reduce, shorten remain incomplete and action areas sheltered by the traditional political Marketing. Because
indisputable fact is that the marketing generously provided, but also very fast and tenaciously invaded and point topped the new-and therefore very subscriber-field Political Marketing, completely ignoring, unfortunately, the much older-and therefore, better-founded policy field, which is rather broad and has the real possibility of enriching Politing . Suffice to say that in our language policy Castilian word has three different meanings.
The first corresponds to the English politics with which designates the political competition between parties and through strategies developed by professional politicians. Activity is directed to the research, conquest, exercise and maintenance of power or, as some call it, is "the art of possible "or better, to" make possible the desirable "and words of Easton," is the "authoritative allocation of values" in society. "
The second meaning refers to the English word policy (police in plural) meaningful guideline to achieve pre-set goals or courses of action deliberately adopted and pursued, to achieve certain goals.
The third is the word polity which enhance the necessary structures, rules, principles and rules that help the two previous operating concepts.
This means that the Politing blanket-not just the area that has tried very partially cover Political Marketing Traditional-but also, that included within the "Marketing Public Policy", as the political agenda of all Candidate must propose and marketing, is a compendium of Public Policy intentions (policies) that if elected, should become reality by tangible facts. It also covers the determination of rules and structures, suited to the needs.
Thus from the very beginning of the political campaign, are present the policies, and the polity, both proposals that the candidate presents and communicates to his electorate in order to know them, the support and the vote (and hopefully, not thrown in the trash ...) and Momas implicit in them, that should it become reality. Enter
and then Public Policy joined the Politing field, a fact that is becoming more representative, because as we said Professor Muller increasingly politics (in the sense of Politics ) is policy-making (in the sense of policies). That is, increasingly vote for the works and programs and policies proposed a candidate, rather than its shape or its political party. There is then the desired conceptual unity on the term policy, which causes, among other things, they are known, practice and disseminate the means of politics, relegating and easily forgetting their purpose, their structures and rules.
For example, issues such as voter behavior (but not consumer) the affiliate relationship management, power and accomplishment, situation analysis , location, capacity, resources, convening power of political actors, economic and social, the rich field power, groups of power, influence, and pressure reference, social interaction, political and electoral, lobbying techniques, negotiation, political foresight, strategic alliances and political leadership, the most effective ways to start a public policy and close the gap between the formulation and implementation (which we are implementing) the definition and specification of policies, objectives, goals, strategies and tactics, management of the agenda and to describe the structure for political campaigning, with rules , laws, standards and other related models cos the specific political and electoral process ....
is because the failure to include the basics of the policy within the Politing , is as dangerous as the candidate who claimed that to preserve her figure only sushi meal consumed: the pork, the chile, and his chicha chilaquiles ... "
LITERAL TEXT BOOK VOL 1 THE AUTHOR POLITING SALZ CARLOS VARGAS FOR SALE IN SANBORNS.
Accessed: Merca2.0 and politing . blogspot.com http://www.politing.com.mx/
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