Surfeando me encontré un análisis de la Lic. Luisa de Domínguez en la página http://www.miespacio.org/cont/invest/merdir.htm que ofrece los siguientes puntos:
"¿Por qué hacer Mercadotecnia Directa?
-El prospecto objetivo se puede alcanzar sin depender de otros.
-Los mensajes promocionales se pueden test, refine, manage and follow-up and sequence with optimal effects.
-Provides fully measurable marketing, accounting, data-driven
-Identify prospects (customers we think will be interested)
-Targeting those prospects
-Converting prospects into clients'
I would add the following:
1.-The Direct Marketing is MUCH MORE than just advertising
2.-The People are looking for authenticity, not want to feel part of a "Mass Market"
3.-Instead of advertising or marketing that "breaks" the MD is interactive, giving and receiving at the time necessary through the appropriate channel. 4 .-
segmentation strategy changes completely and is not segmented in large groups of consumers "type" now segmented according to actual consumption habits, interests and communication preferences. NOW have to ask permission to deliver our message to the prospective customer and existing customers.
5 .- The purpose of the MD is not your CEO or Chairman see your company dramatically announced on TV or the radio ... now trying to reach your potential buyers through noninvasive means consultation as the Internet.
REFLECTION OF TODAY ... "IF MY LEADS ME LOOK ... WILL FIND ME? "Ahi
task I leave ...
A Hug!
0 comments:
Post a Comment