what today is ... ..
Suppose we have a small shop in a busy area. Suppose that the vast majority of pedestrians who walk in front of it are mobile. Suppose that most of them will have Bluetooth and also activated. Why not send an sms receive free so informing them of your offers, promotions, schedules, or any other commercial information that might be interested?
That's the via Bluetooth Proximity Marketing , in order to send promotional messages no cost to you in an area close to the store all those potential customers receive the information.
This sistema ha sido empleado ya por grandes almacenes, algunas marcas de ropa e incluso instituciones públicas en nuestro país.
1. Desde un dispositivo Bluetooth situado en una cabina u otro emplazamiento se envía el correspondiente mensaje publicitario. La empresa que envía la publicidad hace un envío masivo basado en la cercanía en un radio de hasta 100 metros desde el lugar en el que se ha colocado el punto de acceso.
2. Como el radio de acción del Bluetooth es muy corto (la teoría es de 100 metros pero en la práctica este radio ha quedado reducido a 50), el mensaje sólo le llegará a los usuarios que se encuentren a una distancia concreta. Esos usuarios tienen que aceptar el envío, aunque if you have Bluetooth connectivity will open all the messages sent to them.
3. The possibilities of such messages are large, they may report a nearby service (because they play with the added value of geographical position), invite download content or send coupons. Big brands
see this kind of publicity as a great advance, allowing them to choose their groups based on criteria that were not possible until now.
important thing is to make the invasion of permission marketing and seek the way .. be creative for our clients and prospects give us permission to offer whatever we to offer ...
TODAY'S REFLECTION: "I'M READY FOR NEW METHODOLOGIES TO MARKETING??"
IF YOU WANT TO KNOW MORE OR EVEN SELL THIS KIND OF SERVICE .. Contact me!
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