e-mail Marketing vs. Spam
Today I would like to talk about a tool that today is the most used and abused .. email marketing ...
When Marketing and from that moment becomes SPAM? ..
The line is thin VERY easy crossing .. but the answer is simple ..
When any of the recipients feel their privacy invaded .. then becomes Spam ..
But it is very important to analyze a little deeper:
is good to differentiate between spam that is sent to left and right and Email Marketing that sends a supplier to its customers which have previously been registered to your base data.
Today I have several types of I ask clients campaigns by email. Fortunately, the concepts have changed a lot and people have learned that is much more effective to have a good basis with people to receive information . Giving adequate support to enable our clients to spread this mail to acquaintances ( the famous "send to a friend ") contacts multiply and the campaign has a broader meaning to the original database, these are the effects the much talked viral marketing. There
clients who often have no database, this may be because they have not taken the precaution of putting together a good contact form its website to invite their clients to receive future offers and news. Or directly because they have no website, no one takes the trouble to request a mail at the counter of a shop. The first case is one of the most commonly presented. Usually the time is short, no one comes to hire a campaign to do it within 2 or 3 months, so there is no other recourse than to get a customer database. Optimally
then filter the database and leave alone those who have registered to the site. Many times the database has nothing to do with the target audience, so you have to start over.
Email Marketing is simply the use of email marketing communications. That is, the term includes the emails that are sent both to attract new customers and communicate regularly with current
Advantages Email marketing has three advantages: Efficacy
.- Email marketing has proven very effective. But you have to use it properly. Speed \u200b\u200b
.- The email can deliver the message directly to people. Thus, we have a more active stance, that publishing a website. Return
.- For sending email is much cheaper than other forms of communication.
MISUSE AND ABUSE del Email Marketing: Spam
El email marketing no esta atravesando por un buen momento. Incluso, considero que su situación es crítica. El Spam que inunda nuestras bandejas de correo se ha vuelto pan de cada día. Se ha llegado a tal extremo que se han creado sistemas muy eficientes, como el de Google u otros, que simplemente banean todo, incluso correos de amigos y familiares, por ejemplo Hotmail.
Pero, cambiemos nuestra perspectiva. Ya no seamos los receptores de los mensajes, sino, convirtámonos por un momento en la empresa que recurre al envío de emails publicitarios y masivos mejor conocidos como spam. ¿Qué podría pasar? Esto a sucedido en muchos casos, ha sido materia de estudio y hasta theories have been published about best sellers, best of all, no doubt, Permission Marketing.
Email Marketing and Permission Marketing
"Permission Marketing? correct. An email responsible is based on the idea of \u200b\u200bpermission. In fact Permission Marketing goes beyond email marketing is much more complex and encompasses it.
In short, it takes the user's email address before sending a commercial email. If you do not have permission, even if the product or service is great, the recipients of your email they can view your message as spam, which will lead a loss of confidence and poor image of your domain and / or company.
Email Marketing and new technologies
This misuse of email marketing (spam) brings us harm. Which can be even worse. The latest e-mail systems have good systems against unsolicited bulk email (spam).
For example, let's my favorite: Gmail . I currently get about 10 to 15 spams a day, but I have not seen any. The system automatically sends these messages to a folder distitnta, which to be honest, I do not take the trouble to check. Today I made and lost my time. The system is so efficient that I have not listed a friend's message as spam, which we can not say Hotmail, for example.
solutions available on the market to avoid the "ban" and fall into these trays unwanted message ... 4F to develop a system that does this .. if you want to know more .. write me!
TODAY'S REFLECTION: THE E-MAIL MARKETING IS VERY ECONOMICAL ... BUT WE KNOW HOW TO PLAN AND IMPLEMENT A CAMPAIGN TO HAVE A MEDIUM RESULT OK? "
A hug!
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