Telemarketing ... or rather .. Teleservice
Today we will talk about a tool that suffers Effect Eagles of America, is just what you hate or love you, but NEVER you are indifferent ..
Telemarketing or should we call it today TELESERVICE constantly confused with "Marketing "?????? Believe it or not happens!! In many Mexican contact center operators to ask them to engage and tell you "I am a specialist in Marketing" .. O.. "I'm Operator Marketing ... WOW! ... but you know who is guilty of this confusion? The owners and managers contact center ... YES! They who believe that running a contact center is as easy as putting phone lines, employing 5 or 6 young people who are studying high school, give them a computer each ... and ... VOILA!! already have a Contact Center! ... LORDS, NO!! That's not a Contact Center, that's just an area where you can make and receive calls.
The second mistake that these CC "steam" is to buy Database of doubtful origin, and even worse not even know that there is a list of "NO CALL" in PROFECO and another in the CONDUSEF of people who do not want to be contacted by companies offering products or financial services ... And what happens?? They call and try to sell them!, These DC do not even know that there is a code of ethics and Self promoted by the Mexican Association of Direct Marketing and support IMT (Instituto Mexicano de Teleservices). Worse
when hiring campaign comes after the sale of credit card or billing!, Then you have poorly trained 6 young people trying to sell a credit card when you're in a meeting with your boss by presenting the results of last year!. . or a lady who seeks the previous tenant in your house because you owe money to a bank .. and I called in the most sacred Sunday at 8am and you still dare to threaten "neither you nor fear" with embargarte to the dog and your cans of chile "La Costena"! therefore not surprising that door is in legislation to prevent this ..
All of this is the dark side of Teleservice, but what is his upside?
A professional is Contact Center Outsourcing Inhouse or can be an invaluable tool information, you can become a center of business intelligence , and can also be the best sales channel that you can dream, it becomes the administrator of the experience of your customer!.
But ... how?, What is important here is to first understand if you need a Contact Center? 1 .-
think to improve your relationship with current and future customers?
2 .- want to reach a market that you find it hard through traditional systems such as retail? 3 .-
do not have reliable information that allows you to make marketing decisions? 4 .-
Need better communication channel with the general public
5 .- If you are a candidate for elective office and want to "flip" a choice? 6 .- you
a government agency that requires access to the public?
If your answer to whether one or more of the above questions then a Teleservice is what you need!, The next question is ... I put it? Or command "outsorcear?" .. Well here we describe cost-benefit, if your business is not the contact center itself, consider the option of finding a good contact center do it for you, if, despite this and according to the needs of your company, policies or handle the information is sensitive or confidential will be very important to get specialist advisors who will support you to make the right decisions in terms of technology, operation and processes to operate the CC.
REFLECTION OF TODAY: WILL REALLY LIKE OPERATING A CONTACT CENTER?, IS THE "CORE" OF OPERATING MY BUSINESS?
greeting and a hug!
0 comments:
Post a Comment